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Internet Advertising India Riding on Viral Videos

Internet Advertising India, like the rest of the world has seen tremendous changes in trends, especially in the later stages of last year. A platform which was highly popular for running web banners was soon introduced to the concept of viral videos. Since then, Viral Videos have been a staple offering of Internet Advertising.

Viral Videos are run on the concept that a video can attract at a much higher rate than the other forms of displays. It is best suited from the point of view of innovation too as different storylines can be readily explored without the risk of turning them too complicated for the user’s comprehension. With free messenger apps and social medium platforms being highly popular among youngsters, getting your brand’s promotional video to go viral is the ideal thing to do. If the video is made in a way that youngsters can identify with at least some aspect of it, they will readily share it with their friends, at both the platforms of social media and messengers. The brand message is inserted subtly into the video and the purpose of promotion served. Viral Videos are especially popular service among Internet Advertising Agencies in India due to the presence of tech savvy youngsters.

Higher impact, at a lesser implementation cost and maintenance, makes Viral Video Campaigns a hot favorite among brands. The creative team of the Internet Advertising Agencies also gets a larger canvas to paint its ideas on. Such videos can also be uploaded to various video posting forums in order to gain additional visibility.

Mobile Advertising Revenue Growing at a Fast Pace across the World

Mobile Advertising Revenue has seen an unprecedented growth in 2013 and doubled its figures from the previous year and hit the figure of $19.3 billion. The figures were released in a recent IAB (Interactive Advertising Bureau) Report. If the figure is broken down further, we find that the Mobile Display Ad Revenue has increased at 124%, Mobile Search Ads at 92%, and Messaging Ad Revenue at 19.4%. The regions with the top growth rates are North America (41.9%), Asia-Pacific (38.9%), and Europe (17.3%). You can read the full report at http://www.iab.net/media/file/IAB_Global_Mobile_Ad_Rev.pdf

The growing Mobile Advertising Revenue has put the Mobile Ad Medium on a faster road to winning the race of the most popular medium among the desktops and mobiles. The speculations of a fast overtake by the Mobile Advertising Medium, against the desktop medium, are set to be realized in a very fast manner. This speculation was based on the increasing popularity of the mobile devices over the desktop devices for the purpose of using internet. It was speculated that since the users are shifting towards the Mobile Platform for the use of internet, the brands will have to follow suit. This was recently confirmed on the actual grounds when the worldwide mobile spend doubled, as shown in the above facts. It is clear from the figures that though the Mobile Display Ad Revenue has increased the maximum, the investment in Mobile Search Ads is also not far behind. The amazing increase in the Mobile Search Ads is one of the most vital changes in the platform of advertising on the internet. In its beginning years, Mobile Advertising was fairly restricted to Mobile Web Banners only. However, the fantastic increase in the Mobile Search Ad revenue reflects that when users can make instant searches on their mobile phones, hardly any one of them wait to be in front of their desktops to do so.

The fast rate of increase in the Mobile Advertising Revenue spend should be taken as a clear signal to work towards a high impact presence on the Mobile Internet Platform. Associate with a good Mobile Advertising Agency to reap the complete benefits arising out of the fast face of growth shown by the medium.    

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